Fabulous In Fayette

Small Business Saturday was first observed in the United States on November 27, 2010. As you know, the Friday following Thanksgiving is Black Friday and the following Monday is Cyber Monday. These two days feature heavily big box retail stores, as well as e-commerce stores. However, Small Business Saturday encourages consumers to shop at locally owned brick and mortar businesses and small businesses. American Express actually created the first event and publicized the initiative using social media, as well as advertising. You can use the hashtags #smallbusinesssaturday and #smallbizsaturday on social media networks, such as twitter and instagram.